The Emmy’s Golf Tournament!!

This last Monday, Sub Zero had the opportunity to go to the Emmy’s Golf Tournament in California! It was so much fun for everyone there! Check out these cool pictures!

SmokingifEmmys Emmys2 Emmys3 Emmys7 Emmys8 Emmys10 Emmys11 Emmys12 Emmys14 Emmys15 Emmys20 Emmys22 Emmys32 Emmys36 Emmys37 Emmys38 Emmys40 Emmys44

And then why not freeze some hats??Frozen Hat Frozen Hat4 Frozen Hat7 Frozen Hat8 Frozen Hat9

Smokingif2And of course one of Jerry and Naomi!

Jerry and Naomi Emmys


For more pictures check out our Facebook page!

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September Sensation!!

Make sure to drop by and try out our sensation for September!!

Cinnamon Toast Crunch!

Getting back into the school schedule is hard, but as long as you grab yourself a quick bowl of cereal before you run out the door, all’s well. And after you make it through the whole day, you have to give yourself some kind of positive reinforcement, so why not have a little more of that cereal… in the form of ice cream?!? And what cereal is more beloved than Cinnamon Toast Crunch?? With a delicious combination of cinnamon and maple cream and Cinnamon Toast Crunch Cereal mixed in, it’ll send your taste buds for a wild ride. Come try it!!

September Sensation

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Provo Food Blog!

Check it out! We were featured in the Provo Food Blog!!

Screenshot (52)

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Ice bucket challenge!

With such simple beginnings as one person challenging a friend to pour some ice water on their head or donate to a charity, the “ice bucket challenge” has swept the nation. Sub Zero ice cream got in on the fun this week and took the challenge. Jerry and Naomi, founders and CEO’s of Sub Zero ice cream were drenched in freezing cold water today in front of their store to raise awareness for ALS, or more commonly known as Lou Gehrig’s disease.

On they explain what the disease really is;

Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.”

There is currently no cure for this disease. Treatment includes different medicines to prolong the effects of the disease and trial medications that use agents that target possible causes of the disease.

Because treatement and care for patients can become very expensive very quickly, the ALS Foundation asks for donations to help support those they stand for, and to support those searching for a cure. Sub Zero was excited to be able to help out and spread the word by taking the ice bucket challenge.

Watch the video! 

Take the challenge or donate to the ALS Foundation today!

Go to for more information.

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We Sell Comfort Food

Imagine this:

You’re walking down the street. You just came from work. This morning, you woke up 15 minutes before your alarm clock went off. Disappointed, you go back to sleep… only to wake up 3 minutes before you have to be at work. So you were late and your boss was also in a bad mood so you got yelled at first thing. As the day went on, you not only spilled your morning orange juice all down your nice shirt you specifically ironed for today, but you dropped your phone and cracked it so bad that every time you “slide to open” it leaves little cuts in your index finger. To top it off, your coworker crush didn’t even notice your existence today, except of course when you tried to make a joke that no one laughed at.
Ever had a day kind of like this one? I think its safe to say we all have to an extent at least.

What did you do as soon as you got home? Did you kick back on the sofa? Turn on the T.V.? Probably, but not before you took a trip to the fridge, took out whatever looked good, and then proceeded with the comfort routine. Why do we do this?

Lukas Van Oudenhove, MD, PhD, at the University of Leuven in Belgium led a study in which they “used functional MRI scans to chart the areas of the brain that lit up when 12 healthy non-obese individuals experienced sadness and then received an infusion of fatty acid or saline delivered via a feeding tube”. Because many “comfort foods” have a substantial amount of fatty acids.

They found that, “the behavioral and neural responses to sad emotion induction were attenuated by fatty acid infusion.” That means that when we consume things that are high in fatty acids, which comfort food usually is, the way we respond to sad emotions and other sad or neutral stimuli are weakened by what we ate.

Psychologically, another reason that we might turn to a specific comfort food is because that specific food might contain memories of better or happier times. For example, if as a child, you were given a candy bar as a reward for finishing your chores, and you remember eating that candy bar with your mother when she was happy with you for accomplishing whatever task you had set out to do, you might turn to candy bars when you are older for comfort when things aren’t going your way.

For me, its ice cream. Ice cream was always a special treat in my house when I was younger, and I don’t have a single memory of eating the delicious creamy goodness in a bad mood. I could only have had it when I finished my entire meal at dinner and hadn’t argued with my mother that day. So the special days that I did get ice cream, were always good days.

I know for a fact that I am not alone in this guilty pleasure. Ice cream is one of the most commonly thought of comfort foods out there. So next time you need just a little bit of comfort, know that Sub Zero will be there for you with all of your favorite flavors and mix ins. And if you’re gunna feel guilty for indulging, don’t forget about all of our healthier options, like low fat ice creams, frozen yogurts, and smoothies.

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