We Sell Comfort Food

Imagine this:

You’re walking down the street. You just came from work. This morning, you woke up 15 minutes before your alarm clock went off. Disappointed, you go back to sleep… only to wake up 3 minutes before you have to be at work. So you were late and your boss was also in a bad mood so you got yelled at first thing. As the day went on, you not only spilled your morning orange juice all down your nice shirt you specifically ironed for today, but you dropped your phone and cracked it so bad that every time you “slide to open” it leaves little cuts in your index finger. To top it off, your coworker crush didn’t even notice your existence today, except of course when you tried to make a joke that no one laughed at.
Ever had a day kind of like this one? I think its safe to say we all have to an extent at least.

What did you do as soon as you got home? Did you kick back on the sofa? Turn on the T.V.? Probably, but not before you took a trip to the fridge, took out whatever looked good, and then proceeded with the comfort routine. Why do we do this?

Lukas Van Oudenhove, MD, PhD, at the University of Leuven in Belgium led a study in which they “used functional MRI scans to chart the areas of the brain that lit up when 12 healthy non-obese individuals experienced sadness and then received an infusion of fatty acid or saline delivered via a feeding tube”. Because many “comfort foods” have a substantial amount of fatty acids.

They found that, “the behavioral and neural responses to sad emotion induction were attenuated by fatty acid infusion.” That means that when we consume things that are high in fatty acids, which comfort food usually is, the way we respond to sad emotions and other sad or neutral stimuli are weakened by what we ate.


Psychologically, another reason that we might turn to a specific comfort food is because that specific food might contain memories of better or happier times. For example, if as a child, you were given a candy bar as a reward for finishing your chores, and you remember eating that candy bar with your mother when she was happy with you for accomplishing whatever task you had set out to do, you might turn to candy bars when you are older for comfort when things aren’t going your way.

For me, its ice cream. Ice cream was always a special treat in my house when I was younger, and I don’t have a single memory of eating the delicious creamy goodness in a bad mood. I could only have had it when I finished my entire meal at dinner and hadn’t argued with my mother that day. So the special days that I did get ice cream, were always good days.


I know for a fact that I am not alone in this guilty pleasure. Ice cream is one of the most commonly thought of comfort foods out there. So next time you need just a little bit of comfort, know that Sub Zero will be there for you with all of your favorite flavors and mix ins. And if you’re gunna feel guilty for indulging, don’t forget about all of our healthier options, like low fat ice creams, frozen yogurts, and smoothies.

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History of Ice Cream!

Have you ever wondered who invented ice cream? Well, so have I. So I looked it up, and after some research, I came to the conclusion that not any one person did. Ice cream’s beginnings can be traced all the way back to ancient Greece when Alexander the great would enjoy snow and ice flavored with honey. Or even the Tang Dynasty were said to have frozen milk-like desserts where they would freeze goat milk, camphor (a sweet substance gathered from evergreen trees) and other various ingredients in ice pools until they were chilled enough to consume. Eventually frozen drinks like this turned into what we would call different kinds of sherbets or sorbets made mainly by the Arabs and the Italians. However, the first man credited with making the first version of what we call ice cream today would be Antonio Latini. Working for a Spanish Viceroy in Naples, he created the first milk-based sorbet.
Ice cream most likely reached the United states when the first settlers came to live here, bringing with them their knowledge, and recipes for the delicious confection, however, it was a rare and treasured treat up until the 1800’s when the first “ice houses” or the beginnings of refrigerators were invented. It was then that the ice cream industry in America boomed.
Today, ice cream is in the top 10 foods most consumed in the United States. The average American consumes about 20 quarts of ice cream every year! We turn to ice cream on many occasions, for example, birthdays, dates, comfort, hanging out with friends, or just plain enjoyment! Can you imagine our world without it?

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August Flavor of the Month: S’MORE

As summer comes to a close, it’s a time to spend outside around a bonfire, and getting ready for the fall. Let Sub Zero Ice Cream help springboard you into the season with our August ice cream flavor of the month, the S’more sensation! This delicious combination uses marshmallow cream to flavor the ice cream base of your choice. To complete the sensational S’more mix, our Sub Zero Ice Cream experts added chocolate chips and graham cracker crumbs.

Smores

Instead of hitting this s’more with heat, we blast the creamy combo with liquid nitrogen! The -321°F element instantly freezes the sensation to create the most smooth and delicious treat. The S’more sensation will only be available throughout the month of August, so hurry to your local Sub Zero Ice Cream store to get it before it’s too late!

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Sub Zero: There’s an App for that…Now!

Screen Shot 2014-02-21 at 3.42.35 PM (2)Sub Zero Ice Cream & Yogurt has officially gone high-tech with our new App! Customers no longer have to wait until they are in line to decide their perfect flavor combination or log on to their computer to check in on Facebook and Twitter, the app places all the information you need in the palm of your hand instantly!

Features of the app include everything you could possibly need to make that Sub Zero experience the best. Customers can see a list of our products and menu before coming to the store to get ideas of what flavors they want. If you are new to the Sub Zero process, you can find a location near you and even access our YouTube account to see just how our unique ice cream is made. One of our personal favorite features of the Sub Zero app is the “Ice Cream Cam” that allows you to take a picture of your personal creation and send it to our corporate office for publication! We love hearing about your flavor creations and posting them on our social media pages.

We think the app is pretty great, but don’t take our word for it. Download the app from the app store now and play around with  it. It’s compatible with all smart phones. Let us know what you think and anything you would change too!

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February Sensation of the Month: Chocolate Lovers!

The month of love is here and Sub Zero Ice Cream is excited to announce this love-inspired monthly sensation: Chocolate Lovers! Sub Zero’s flavorologists outdid themselves this month with this classic twist on any chocoholic’s dream. Chocolate ice cream wasn’t good enough for our unique flavor this month, so we took it up a notch by adding chocolate pudding as the flavor. This rich chocolate base is perfectly complemented by chewy chocolate brownies, a plethora of chocolate flakes and a ribbon of fudge chocolate on top! This decadent concoction of chocolate goodness is the perfect treat to share with your chocolate lover during this season of love.

chocolate_lovers_web (2)

Please note the theme to this month’s sensation graphic as well! Nothing says true love like the classic story of romeo and juliet. Add a little chocolate ice cream and February’s sensation is the ideal depiction of the true love of chocolate. But this special sensation is only available this month so get it while you can!

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