Provo, UT (Brigham’s Landing)

Brigh landing1774 N University Pkwy
Provo, , UT 84604
Phone: (801) 375-0104

Hours of Operation
Mon-Sat 12 pm – 10 pm



Owner’s Biography

Jerry Hancock, Founder & CEO – Born and raised in Pocatello Idaho, Jerry graduated in chemistry in 1997 from Brigham Young University. After working in software engineering for 8 years, Jerry used his science background to create Sub Zero Ice Cream & Yogurt, a revolutionary ice cream store. Since Jerry’s flash frozen ice cream is such a dramatic departure from traditional ice cream, he tested a lot of processes and ingredients during the initial launch of Sub Zero. For the first four years in business, Jerry tested the business model, nitrogen delivery and efficiency, the molecular gastronomy of cream and other bases, and varieties in flavor profiles. After development and documentation, Jerry implemented a training process to provide a consistent customer experience.