Tag Archives: Boom Start: Principles of Entrepreneurial Marketing

1st Annual Sub Zero Ice Cream Conference– The Flavor of Success

Sub Zero Ice Cream & Yogurt held it’s first annual conference at Thanksgiving Point, UT from February 20th- 22nd. Sub Zero franchisees joined the executive team of sister company Five Star Franchising to review the company’s progress, growth, and changes from 2011 as well as look at the opportunities of 2012.   The theme? What better topic than the Flavor of Success? Keynote speaker Michael Swenson discussed the principles covered in his book Boom Start: Principles of Entrepreneurial Marketing–principles that Sub Zero is excited to pursue. … Continue reading

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