Ice Cream Franchise Opportunities
In 2006, total U.S. sales of ice cream and frozen desserts reached $22.8 billion. Of that total, $13.9 billion was spent on out of home purchases such as ice cream shops, food service, and other retail sales outlets, according to IDFA.
According to the USDA, in 2011 the United States produced 1.53 billion gallons of ice cream.
Ice cream and other frozen desserts are consumed by 93 percent of all U.S. households surveyed by the USDA. It was also reported that Americans consumed 21 pounds of ice cream in 2008.
Four major companies hold forty percent of the ice cream market and nearly 18 are held by private label companies. However, both regional and local companies comprise the remaining 40 percent of sales.
As reported by the USDA, ice cream consumption peaked in 1946 at 23 pounds per person and remained steady until 1987. Since 1988 U.S. consumers have eating slightly less overall, but have shifted to higher fat content and higher priced ice creams.