Ice Cream Parlor of the Week: Sub Zero Ice Cream

Sub Zero Ice Cream Owner: Jerry Hancock
Jerry Hancock was mulling over the idea of opening up an ice cream shop, but wanted to step up his game against competitors. With the help of his chemistry background, Jerry concocted a scientific concept, allowing customers to pick the fat content and consistency of their desired flavor by freezing the frozen treat with liquid nitrogen right before their eyes. “It’s kind of your own experiment; you walk in and make anything you want,” Jerry says. 200 South Town Centre Drive, Provo, 801-494-0988. Other locations.